Product + Marketing, Diagnosed Before Prescribed

Built for companies that have outgrown guesswork.

We work with companies that already have enough usage data to diagnose precisely, and enough scale for the fixes to matter. No pre-launch decks. No generic playbooks.

"We work with companies that have outgrown guesswork: enough data to diagnose precisely, enough scale for fixes to matter."
01 · DIAGNOSE

Find the constraint

Audit funnels, cohorts, support tickets & attribution, not vanity metrics.

02 · PRESCRIBE

Sequence the plan

A prioritized plan tied to revenue impact, not a deck of best practices.

03 · ACTIVATE

Ship the fixes

Positioning, pages, lifecycle flows, roadmap, built with AI-assisted speed.

04 · MEASURE

Prove the lift

Attribution tied to pipeline & revenue. Founder-friendly reporting.

Diagnose
→ Prescribe
→ Activate
→ Measure
4 phases
Diagnose, Prescribe, Activate, Measure: one accountable loop, not a scattershot retainer.
2 tracks
Dedicated B2B and B2C/D2C specialists. One generalist can't run both motions well.
Data-first fit
We only take on engagements with enough real usage data to diagnose precisely.
Who we serve

Three profiles, one requirement: real data.

Pre-launch and early-stage startups are out of scope. Our diagnostic phase needs something to bite into: real usage, real cohorts, real support volume.

B2B

SaaS, Series A+

Has traction and needs to scale it. A buying committee, not a single end user, messaging built around positioning, sales enablement, and ABM.

B2C

Apps & platforms

Real usage data, not pre-launch. Funnel and cohort analysis only works with real traffic volume. This is the floor, not a nice-to-have.

D2C

Mid-market, $1M–$20M revenue

Has a real ops/data stack, not a founder running ads solo. Enough scale that lifecycle and retention fixes actually move revenue.

Why this matters: small D2C accounts rarely have enough traffic for statistically meaningful funnel analysis. Mid-market and B2B accounts do: real analytics, real cohorts, real support-ticket volume. That makes the diagnostic phase defensible, and the fixes that follow it worth shipping.
Why Crux

Most agencies sell you a channel. We own the system.

Performance shops sell ads. CRO shops sell tests. Branding shops sell decks. Growth actually lives at the intersection, and almost nobody staffs for the intersection.

One integrated system

Acquisition, lifecycle, product, and CRM diagnosed and fixed together, not stitched across three vendors who never talk to each other.

AI-native, not AI-decorated

AI does research synthesis, predictive scoring, and faster production. Every AI-generated insight is verified against source data before it ships, not treated as gospel.

Attribution we don't avoid

Most agencies dodge hard revenue attribution because it exposes weak performance. We build it into the diagnostic: it's how you know a fix actually worked.

Fast experimentation

Large agencies take weeks to launch a test. We run a scoped diagnostic sprint and start shipping fixes on a sequenced plan, not a quarterly retainer cadence.

Pricing that can flex to outcomes

We can structure fees partly against qualified pipeline or revenue lift instead of pure time-based retainers. Ask us what that looks like for your stage.

Founder-friendly reporting

Real-time dashboards on CAC, LTV, and payback period, in plain language, not an impressions report dressed up as a strategy update.

How an engagement runs

Diagnose → Prescribe → Activate → Measure

Every engagement moves through the same four-phase loop, whether you're a B2B SaaS company or a D2C brand.

See the full approach →
01

Diagnose

We audit product usage, funnels, cohorts, support tickets, and attribution to find the actual constraint on growth, the one thing worth fixing first.

02

Prescribe

A sequenced, prioritized plan tied to revenue impact, scoped to what your team can realistically ship, not a 40-page audit deck.

03

Activate

We build alongside your team (positioning, landing pages, lifecycle flows, ad creative, roadmap changes) using AI-assisted production to move faster than a standard retainer.

04

Measure

Outcomes tied to pipeline and revenue lift, reported in a dashboard you can actually read; then we go again on the next constraint.

Think you're a fit?

A diagnostic call is 30 minutes. We'll tell you honestly if your data is ready for this, no obligation.